Franchise Hub Analytics

  • Updated

Welcome to Franchise Hub Analytics — your command center for understanding how each of your franchise locations is performing across different messaging strategies. This analytics experience is purpose-built for Franchisors to evaluate and act on the performance of campaigns, messages, and automations sent at both the corporate and local levels.

With clear metrics, visual summaries, and actionable insights, you’ll be able to:

  • Track the effectiveness of each use case across your entire franchise network
  • Understand which locations are excelling and which may need support
  • Identify the campaigns and assets that drive results — or fall short
  • Take quick action to improve performance through targeted follow-up

Active Use Cases Performance Summary

In this section, you’ll get a high-level snapshot of how each of your supported use cases is performing across all your franchise locations. Each use case is displayed as an individual card, giving you a fast way to see:

  • Key performance metrics: CTR, Unique CTR (uCTR), Unsubscribe Rate, and Reply Rate
  • Performance relative to corporate goals
  • Visual cues to help you identify which use cases are exceeding expectations — and which may need attention

This is your starting point for drilling deeper into how your messaging is driving engagement across different objectives like offers, loyalty programs, lead engagement, and more.

Total Contacts

Total Contacts: Current Contacts Count existing in your Voxie instance.

Total Subscribers

Total Subscribers: Current Contacts Count subject to be targeted by Marketing Campaigns, existing in your Voxie instance.

Total Reach

Total Reached: Count of unique Contacts that have been messaged during the selected period.

Total Reached %: Variation of Reached Contacts during the selected period relative to the previous period.

Categories Performance

  • Offer: promoting a sale or price-discounted good or service
  • Charity: encouraging participation or support of a charity or non-profit
  • Product Update: providing information about a new/updated good or service
  • Membership: encouraging the purchase of a membership
  • Loyalty Program: encouraging adoption of a loyalty/rewards program, or providing updates about the customers\' loyalty/rewards status.
  • Cross Sell: encouraging the purchase of an additional good or service
  • Winback: encouraging the customer to make another purchase after a lapse in purchase activity
  • Birthday: wishing the customer a happy birthday
  • Survey: a question requesting specific information in a response from the customer
  • Lead Engagement: a message encouraging a potential customer to make their first purchase
  • Welcome: a general welcome or enrollment text
  • Operational: a transactional text or reminder providing information to the customer, generally does not contain a call-to-action

  • Uncategorized: a catch all for when the other categories are not a good fit

Detailed Use Case View

When you click on a specific use case card, you’ll be taken into a detailed analytics view for that particular use case. This section helps you evaluate how both corporate and franchisee groups are contributing to results.

Here’s what you’ll find:

  • 📢 Campaign Volume: Number of campaigns sent by corporate vs. franchisees
  • 🏪 Active Groups: Count of groups (locations) actively using this use case
  • 📈 Message Activity Chart: A day-by-day breakdown of messages sent within a chosen timeframe (7, 14, 30 days, current month, or a custom range up to 12 months)

  • 📊 Performance Metric Cards: See your corporate goal, the best and worst performing values, and how many groups are above or below the goal for CTR, uCTR, Unsubscribe, and Reply Rates
  • 📦 Resource List: View the top contributing campaigns, automations, agents, and playbooks. For each, you’ll see performance metrics like messages sent, uCTR, CTR, and unsubscribe/reply rates — so you know what’s working

This is your deep dive into what’s driving performance — and where to focus your optimization.

Use Case Metric Plotter

Each Performance Metric Card gives you access to an interactive scatter plot showing how every franchise group is performing for the selected metric.

Here's how it works:

  • Y-axis: Each group’s value for the selected metric (e.g., CTR)
  • X-axis: Number of messages sent by each group
  • A goal line runs horizontally, so you can easily spot who’s above or below target

From here, you can:

  • Select groups within any section of the chart to take action — like sending a message to underperforming or top-performing groups
  • Drill into individual group performance by clicking any plot point: see the exact messages, metrics, and engagement history involved
  • Review the Top 5 Best and Top 5 Least Performing Messages in this use case to learn from real-world results — and replicate or rethink your strategies

This section turns insight into action, helping you coach your network and boost ROI from every message.

  • KPI ($y$-axis): Each group’s value for the selected metric
    • uCTR (Unique Click-through Rate): Measures the percentage of individual recipients who clicked a link in your message.
    • CTR (Click-Through Rate): Measures total clicks divided by total messages sent.
    • Unsubscribe: The percentage of recipients who opted out after receiving a message.
    • Reply: The percentage of messages that received a customer response.
  • Audience Sent ($x$-axis): Number of Audience sent by each group
    • It’s position in the axis is the quantity of contacts (Audience) messaged relative with the full amount of message-able contacts available in the group.

🪢 What worked and what didn’t

Voxie Franchise Hub, will show you which are the most and least performant message examples:

🎯 Setting Analytics Goals by Use Case

The Analytics Goals (Settings > Team Settings > Analytics Goals) screen lets you define the target values for each performance metric across all supported message categories (use cases). These goals become the benchmark used throughout Franchise Hub Analytics — helping you evaluate which franchise groups are meeting expectations and which ones need follow-up.

🧩 How It Works

Each row in the table represents a message use case, such as Offer, Lead Engagement, or Survey.

Each column lets you set a target value (goal) for one of the four key metrics:

  • Unique CTR (Unique Click-Through Rate): Measures the percentage of individual recipients who clicked a link in your message.
  • CTR (Click-Through Rate): Measures total clicks divided by total messages sent.
  • Unsubscribe: The percentage of recipients who opted out after receiving a message.
  • Reply: The percentage of messages that received a customer response.

You can input the desired goal for each metric directly in the field, or leave it blank (✕) if you don't want to set a goal for that metric in a given use case.

💡 These goals are used throughout the analytics dashboard — including in metric cards, performance charts, and scatter plots — to compare actual group performance against corporate benchmarks.

✅ Example

For the Lead Engagement use case:

  • The Unique CTR goal is set to 2%
  • The CTR goal is set to 100% (clearly unrealistic)
  • The Unsubscribe rate goal is 1%
  • The Reply Rate goal is 5%

This means Franchise Hub Analytics will compare each group’s actual metrics for Lead Engagement campaigns against those targets and highlight who’s above or below.

🔘 Updating Your Goals

Once you’ve finished entering or adjusting your targets:

  • Click the "Update" button at the bottom of the screen to save your changes.
  • These updates will be reflected across all analytics views immediately.