Voxie Recommended SMS Marketing Consent Collection, Terms of Service, and Privacy Policy Language

This information is not legal advice. While we do our best to provide useful information to use as a starting point, Voxie advises all customers to obtain professional legal advice to ensure that marketing campaign are sent in full compliance with applicable laws.

In this article, we’ll walk you through adding the necessary compliance text to your site, and the key elements to include in your Terms of Service and Privacy Policy, along with examples. The example provided should be additions to your existing Terms of Service and Privacy Policy, and relate only to text marketing.

If you already have a Terms of Service and Privacy Policy page on your website, make sure they include all elements listed below. If you do not plan to incorporate abandoned cart/abandoned checkout messaging strategies in your SMS marketing program, you may remove the language in the SMS marketing consent collection, Terms of Service, and Privacy Policy sections that refer to this.

These are the key elements necessary for a compliant SMS marketing program. Please contact us at Support@voxiechat.com if you have any questions.

SMS Marketing Consent Collection

When obtaining consent for SMS marketing, you must familiarize customers with your Terms of Service and Privacy Policy. According to industry guidelines, links to those pages along with information about opting out, receiving help, and applicable fees should be included in the compliance text that accompanies any field where contact information is collected for the purposes of SMS marketing.

This information should be provided clearly and legibly on your website, placed in the same area you are collecting SMS marketing consent (e.g. beneath the mobile phone number entry field, next to the form’s “Submit” button).

Example

By signing up via text, you agree to receive recurring automated marketing messages, including cart reminders, at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for help. Message frequency varies. Msg & data rates may apply. View our Privacy Policy and Terms of Service.

Terms of Service

Your Terms of Service should include the following information:

A description of the SMS program: What type of messages users will receive and when, along with the company name or ID used to send the messages. Abandoned checkout (if applicable): A clear statement that services might include abandoned checkout reminders. Clear opt-out instructions: How can users unsubscribe from the SMS program. Help instructions: How can users ask questions related to the SMS program. Possible fees: Messaging fees should users expect, if any. Reference to changed numbers and failed messages. Link to the Privacy Policy.

Example

By consenting to [Company name]’s SMS marketing, you agree to receive recurring text notifications (including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

For any questions, text HELP to the number you received the messages from. You can also contact us at [LINK to your ‘contact us’ page, or email address] for more information.

We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honoring requests made in such messages.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Your right to privacy is important to us. You can see our Privacy Policy [LINK to Your Privacy Policy] to determine how we collect and use your personal information.

Privacy Policy

Your privacy policy should include the following information:

A description of the SMS program: When and what type of messages will users receive. Abandoned checkout cookie use (if applicable): A clear statement that the website captures cookies to determine when a user has abandoned their checkout.

Example

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.